Your House Brand

Restaurant, Bar, and Liquor Store Owners:
Start Earning More!

You need your own brand of Tequila

Stop giving away profit!

Benefits of Having Your Own Tequila Brand

UNIQUE SELLING POINT: Enhance your brand and brand loyalty and differentiate your company with your own in-house label
SAVE: Lower COGS on your best selling cocktail or bottle
MONETIZE YOUR REPUTATION: Additional stream of income–you are already well known in your home state, why not have a presence on the local liquor store shelf?
EXIT POTENTIAL: You have spent years making your business profitable, now make it unique in the world. When you’re ready to retire, buyers pay more for what they cannot replicate themselves.
BRAGGING RIGHTS: It’s just fun to have your own brand!

Restaurant Cocktail Cost Savings Scenario

Savings per Year (313 days) $65,730*

Liquor Store Revenue Replacement Scenario

Additional Revenue per Year (313 days) $102,997**

Florida Scenarios (tax varies drastically by state, changing landed cost)

* Switching to your own house brand when you are paying $25 per 750 ml for your current house pour and you sell 400 Tequila drinks per day. Drink price agnostic.
** When you switch your customer from your current popular brand to your own house brand, at a mere $10 savings per bottle and selling 24 bottles per day.
Both numbers vary slightly by daily fluctuations in exchange rate.

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OPPORTUNITY

The market for premium tequila and mezcal is expanding, and owning a custom brand presents a significant opportunity for growth and differentiation. By offering a proprietary product, you can enhance brand loyalty, increase profit margins, and attract a broader customer base. Don’t let the US’ three-tier system eat up your profits!

pexels-photo-4694287-4694287.jpg

OPPORTUNITY


The market for premium tequila and mezcal is expanding, and owning a custom brand presents a significant opportunity for growth and differentiation. By offering a proprietary product, you can enhance brand loyalty, increase profit margins, and attract a broader customer base. Don’t let the US’ three-tier system eat up your profits!

PROBLEM


You don’t have a house brand of tequila! Many establishments rely on popular, mass-produced brands, leading to limited differentiation and lower profit margins. They taste bad and they cost more than they have to because of the US three-tier system. If you don’t have your own brand, you are paying an importer and distributor margin that could be going into your own pocket–and spent on better liquid in the bottle.

The tequila and mezcal market is dominated by a few major players, but there is a rising trend toward craft and boutique brands. Some high-end restaurants and bars have successfully launched their own spirits, creating exclusive offerings that attract connoisseurs and enhance customer experience and loyalty. Despite this trend, many establishments still do not capitalize on the potential benefits of having a custom brand. Why? Most business owners have never thought of it, have too much work already, and they simply do not have the time or energy to take on a new project, especially one that has them dealing with the intricacies of business in Mexico and navigating the complexities of the alcohol industry.

PROBLEM


You don’t have a house brand of tequila! Many establishments rely on popular, mass-produced brands, leading to limited differentiation and lower profit margins. They taste bad and they cost more than they have to because of the US three-tier system. If you don’t have your own brand, you are paying an importer and distributor margin that could be going into your own pocket–and spent on better liquid in the bottle.

The tequila and mezcal market is dominated by a few major players, but there is a rising trend toward craft and boutique brands. Some high-end restaurants and bars have successfully launched their own spirits, creating exclusive offerings that attract connoisseurs and enhance customer experience and loyalty. Despite this trend, many establishments still do not capitalize on the potential benefits of having a custom brand. Why? Most business owners have never thought of it, have too much work already, and they simply do not have the time or energy to take on a new project, especially one that has them dealing with the intricacies of business in Mexico and navigating the complexities of the alcohol industry.

SOLUTION


Alchemy Beverage Consulting will take the pain out of launching your own brand of tequila or mezcal and allow you to enjoy the advantages of owning your own house brand. Set us to work and we will handle the entire process… and supply you with ongoing management solutions.

SOLUTION


Alchemy Beverage Consulting will take the pain out of launching your own brand of tequila or mezcal and allow you to enjoy the advantages of owning your own house brand. Set us to work and we will handle the entire process… and supply you with ongoing management solutions.

VISION


To create a distinguished brand of high-quality Tequila, mezcal, vodka, whiskey, or rum that embodies the unique spirit of your business.

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VISION


To create a distinguished brand of high-quality Tequila, mezcal, vodka, whiskey, or rum that embodies the unique spirit of your business.

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Project Process

01

PRODUCT SELECTION

Identification of desired products or product categories that are currently popular and selling well in a variety of markets, identification of contract producer.

02

PRODUCT BRANDING

Determine name, design label look and feel, label compliance (COLA, EU, other markets TBD), market positioning, develop brand story.

03

MATERIALS SOURCING

Identification of material source(s), considering cost, quality, and ability of supplier to meet demand of client.

04

CONTRACT NEGOTIATION

Negotiation of production process, pricing, volume, and term for product production at the highest quality, lowest cost possible.

05

PRODUCT PROTOTYPING AND TESTING

Production of as many iterations of product necessary to pass standards testing (CRM, TTB–e.g. COLA, Formula, FDA).

06

COMPLIANCE REVIEW

Product meets legal requirements of the USA (standards established and promulgated by the TTB and FDA).

07

MARKET TESTING

Gather friends and family opinions, samples go out to experts for feedback, test price, make adjustments, and so forth.

08

PREPARE FOR PRODUCT LAUNCH

Product materials purchased, processes finalized, production SOPs written and delivered to producer.

09

PRODUCT LAUNCH

Importer and distributor decision process, identification of potential distributors that fit the brand for launch, pitch development, and brand pitch collateral. Products are rolled out to potential clients en-masse and sales begin.

10

POST-LAUNCH EVALUATION

Gather market feedback and make adjustments accordingly.

11

ONGOING

Freight logistics, producer liaison, materials sourcing, ongoing maintenance.

FOR US, THIS IS A WELL-WORN PATH

We already have three brands in the global market-place, with two more on the way. That is without counting brands we have assisted or that are in the pipeline for our clients.

BOOTS-ON-THE-GROUND IN MEXICO

You can’t do this remotely. You need an experienced group in Mexico looking out for your best interest. That’s us.

THE BEST QUALITY LIQUID FOR THE BEST PRICE

We know numerous producers of agave spirits, whatever it is – mezcal, sotol, raicilla – we have already vetted several sources for you. If we haven’t, we can easily find them in our network.

ANCILLARY PRODUCTS AND SERVICES

Bottles, corks, cardboard cartons, artists, label printers, tee shirt printers, lawyers… you name it, we have them in our speed dial!

LOGISTICS

We have our own in-house logistics team who can help you find the cheapest, low-friction way to move your product out of Mexico and across the border safely and quickly–into the US or abroad. This is an expensive pain point for newbies that you won’t have to deal with.

COMPLETE TRANSPARENCY

Whether it’s contract negotiation, bulk purchasing, transportation costs, or glass bottles, you will always know what you paid for and to whom you paid it.

COMPLIANCE

This may be the biggest pain point for a new brand, but we have been there, done that, and we can present a number of ways for you to structure your company and remain in good standing with the countless authorities in Mexico and the United States and abroad.

PRODUCT PLACEMENT

For select brands we are willing to present your new products to our import and distribution partners.

INDUSTRY INSIDERS

We love food and beverage because of the people it attracts. And they love us. We want to welcome you to the family, so if there’s someone you want to meet, just ask-there’s a good chance we can make an introduction!

Why wait? Contact us now for a free, no-pressure consultation. You will know in 10 minutes if this will work for you.

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