ROI Calculator

Your Micro-Brand Pays for Itself Fast

These are real-world prices, updated as of summer 2024. Hover over cells for explanations. And don’t forget to select your state at the bottom of the page, tax can vary significantly from state to state.

Email us for access to the ROI Calculator as a Google Sheet to see formulas and determine if this is right for your business.

Restaurant Cocktail Cost Saving Scenario

Tequila Drinks Served per Day:
Comparison Brand Cost per 750 ml Bottle: Proposed House Brand Cost per Bottle
Current Cost Per Drink (assumes 1.5 oz pour) Reduced Cost with House Brand 111
Total Cost Per Day New Cost Per Day
New Profit per Day
New Profit per Year (313 days)

MXN per USD TODAY:
Est Project Cost

Liquor Store Chain Retail Sales Scenario

Bottles Sold per Day Proposed House Brand Landed Cost 20 Cost Savings per Bottle (over comparison brand) 111
Comparison Brand Cost: Proposed House Brand SRP
Comparison Brand SRP: Proposed House Brand Gross Profit per Day 0
Current Gross Profit per Day Added Gross Profit per Day 0 Added Gross Profit per Year (313 days) 0
ROI in MONTHS 8.1

Material Cost Breakout

MXN USD Per 12 BTL CASE USD
Liquid Price per Liter (MXN) $${F21.toFixed(2)}
Liquid Price per Bottle
Bottle
Label Set
Cork
Capsule
Pallet/720 ($MXN/Btls per pallet)
Carton ($MXN/12 Btl case)
Bottling Labor
TOTAL MATERIALS COST

Freight and Tax Cost Detail (USD)

Bottles per Pallet Btl Size in ML
Per Bottle USD Per 12 Btl case USD
Freight
MXN Customs Broker
US Broker/Border Crossing
Insurance
Import Service $/Case
Distributor Service $/Case
Federal Excise Tax (CBMA Rate)
Proof Gallon Cost at ABV Shown Below
%ABV
Your State
State Liquor Import Tax*
TOTAL FREIGHT AND TAX
GRAND TOTAL COST

Restaurant Cocktail Cost Saving Scenario

Current Cost Per Drink (assumes 1.5 oz pour):

$1.50

Total Cost Per Day:

$600.00

Proposed House Brand Cost per Bottle:

$16.01

Reduced Cost with House Brand:

$0.96

New Cost Per Day:

$384.20

New Profit per Day:

$215.00

New Profit per Year (313 days):

$67,295.00

ROI in Months:

$6.20

Liquor Store Chain Retail Sales Scenario

Current Gross Profit per Day :

$1.50

Proposed House Brand Landed Cost :

$600.00

Proposed House Brand Gross Profit per Day:

$16.01

Added Gross Profit per Day:

$0.96

Cost Savings per Bottle (over comparison brand) :

$384.20

Added Gross Profit per Year (313 days) :

$215.00

ROI in Months:

$6.20

Your Landed Cost

12 btl CASE:

$192.10

BTL:

$16.01

MXN per USD TODAY:

$20.00

Material Cost Breakout

USD :

$0.50

Liquid Price per Bottle (MXN)

$8.25

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

Bottle (MXN) :

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

MXN :

$0.50

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

MXN :

$0.50

USD :

$0.50

Per 12 BTL CASE USD :

$0.50

USD :

$1.50

Per 12 BTL CASE USD :

$600.00

$73.76

USD:

$16.01

Per 12 BTL CASE USD:

$0.96

Freight and Tax Cost Detail (USD)

Bottles per Pallet :

720

Btl Size in ML

Per Bottle USD (Freight) :

$0.03

Per 12 Btl case USD :

$0.37

Per Bottle USD (MXN Customs Broker):

$0.50

Per 12 BTL CASE USD (MXN Customs Broker):

$4.00

Per Bottle USD (US Broker/Border Crossing) :

Per 12 BTL CASE USD (US Broker/Border Crossing):

$0.50

Per Bottle USD (Insurance):

$0.49

Per 12 BTL CASE USD (Insurance):

$5.83

Per Bottle USD (Import Service $/Case):

$1.25

Per 12 BTL CASE USD (Import Service $/Case):

$15.00

Per Bottle USD (Distributor Service $/Case) :

$1.67

Per 12 Btl case USD (Distributor Service $/Case):

$0.50

Federal Excise Tax (CBMA Rate) :

$2.70

Per Bottle USD (Federal Excise Tax):

$0.50

Per 12 Btl case USD (Federal Excise Tax):

$0.50

Proof Gallon Cost at ABV Shown Below :

$0.50

%ABV :

40%

Your State :

State Liquor Import Tax* :

$3.79

Per Bottle USD :

$16.01

Per 12 BTL CASE USD:

$9.01

TOTAL FREIGHT AND TAX :

$4.88

Per 12 Btl case USD (TOTAL FREIGHT AND TAX)

$4.88

GRAND TOTAL COST :

$4.88

Per 12 Btl case USD (GRAND TOTAL COST)

$4.88

*Tax Note

This calculator is predictive tool, and not a guarantee of precise cost outcome. The rates mentioned apply to off-premise sales of distilled spirits with 40% alcohol by volume (ABV) in 750ml containers. At the federal level, distilled spirits are taxed according to a tiered system. The federal tax rates are $2.70 per proof gallon for the first 100,000 gallons per calendar year, $13.34 per proof gallon for amounts between 100,000 gallons and 22.23 million gallons, and $13.50 per proof gallon for quantities exceeding 22.23 million gallons. You will be in the lowest tier, as per the Craft Beverage Modernization Act (CBMA). Additional taxes may apply (see below).

AL, ID, IA, ME, MI, MS, MT, NH, NC, OH, OR, PA, UT, VT, VA, SV, WY: In control states, the government oversees all sales, and products may be subject to both ad valorem markups and excise taxes.
AK, CA, CT, DE, FL, GA, IL, IN, LA, MD, MA, NV, NY, ND, RI, SD, TX: Varying rates may also apply based on factors such as alcohol content, production location, container size, or the point of purchase (on- or off-premise or aboard airlines).
AR, MN, SC, TN: Rates include case fees and/or bottle fees, which may vary depending on the container size.
AR, MD, MN, ND, SD, WA, DC: Rates include sales taxes specific to alcoholic beverages.
KY: Includes the wholesale tax rate of 11%, converted into a gallonage excise tax rate.
WA: Includes the retail (17%) and distributor (5%/10%) license fees, converted into a gallonage excise tax rate.
Sources: Distilled Spirits Council of the United States (DISCUS); Alcohol and Tobacco Tax and Trade Bureau (TTB).

Scroll to Top